Mobilising consumers to support sustainable forest projects

Tracy Fauzel from Greenpeace’s Mobilisation Lab explains why it can be useful to focus on supply chains when trying to stop environmental destruction and she tells us how Barbie was used to get the public involved in a campaign to stop rainforest destruction in Indonesia. (We loved the Barbie campaign and included it in our new book, Visualising Information for Advocacy)

Tracy works for Greenpeace’s Mobilisation Lab and can be followed on twitter here @captaintracy. 

Interview by Tanya Notley
Camera & sound by Mathilde Baker

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